Search results for "lieu de spectacle"
showing 2 items of 2 documents
Conceptualizing and Measuring the Perceived Value of an Arts Venue as Applied to Live Performance
2008
International audience; This paper mobilizes the concept of value to investigate the influence of physical surroundings on artistic experiences. First the literature on value is reviewed to ascertain just how useful the concept is for understanding the physical environment. The use of the concept supplements other research perspectives on the issue of physical surroundings (sensorial marketing, appropriation). There follows a presentation of the various stages in constructing a scale of perceived value applied to live performances. The paper concludes with a discussion of results (contributions, management implications, research limits, and avenues for further inquiry).
Positioning the supply of live performances. Innovative managerial practices relating to the interaction of audience, performance and venue
2006
Because of an abundant offer of shows, the question of the cultural products positioning becomes increasingly crucial for the professionals of this sector. This article proposes to answer this strategic question by identifying original ways of differentiation in order to reinforce the identity of their offer. First of all, we insist on the need for analyzing the relation between the public and the spectacle (central road of positioning). We wish to highlight the various facets that structure this positioning. Then, we examine the interaction between the public and the cultural place (peripheral road of positioning). This tangible framework of consumption experiment can offer promising solut…